If you’re a mortgage broker on the hunt for lead generation through social media, then Facebook is a great place to start.
Through this social media platform you can easily create an ad, draw in potential customers and convert them through a simple strategy.
Below let's look at how to generate leads using a Facebook ad and other resourceful strategies.
Facebook Lead Generation Strategy
Facebook ads are a great way to generate leads. Below we have some steps to take prior to creating your ad.
Create a Landing Page
Create a landing page so that once potential customers see your Facebook ad, they have the next step.
On your landing page you will want to provide more information about what you can offer as well as a form or CTA (call to action) for the prospective customers to fill out.
This way you can get all of the customer’s information including their email address, phone number, location and more.
Automated Email Responses
Once your leads fill out the form on your landing page you’ll want to reach out asap.
Because I’m sure you’re expecting a high volume of lead generation from this ad, it’s a good idea to generate some automated email responses.
Write out at least five projected email responses that you can send on a weekly basis, or whatever you see fit.
Focus on demonstrating your knowledge of mortgages and offer customers a chance to discuss their options with you one on one.
Make Calls
It’s still necessary to call potential customers to generate leads.
Continue to take the new leads from your Facebook ad and treat them as you do any other lead.
Give them a call, pitch them your ideas and help them understand why you are the right choice for them just as you do with OMA leads.
Finally, Create a Facebook Ad
The final step is to create your Facebook ad.
You want to make this the last step because you will need everything else in order prior to paying for the ad.
Tips to the Perfect Ad
Below are some tips that can help your ad stand out, allowing you to bring in more business.
First, find some great photos for your ad that will captivate the viewers.
You can choose one photo or run a split test using multiple photos to find the one that works best for you.
Make sure your headline, ad text and CTA are enticing.
You want to draw in the viewers to choose your company over any other mortgage lender.
Use some power words like “you”, “results”, “proven”, “save”, “new”, etc. to draw in more leads.
Narrow down your audience.
It’s smart to have a select target audience in mind before creating the ad. This is because it will be easier to create an ad directed towards a specific group of people rather than the mass population.
Select a realistic budget and stick to it.
Start at the lower end of your price range and work your way up. It always helps to have some wiggle room.
Commenti